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In this video we see a middle-aged couple enjoying their new QX80 byt driving through (you guessed it) a desert. There is really nothing new about this commercial. The point is to make people aware of the new name of Infiniti's full-size SUV. It's no longer the QX56, its the QX80.

The commercial comes in a set with one for each of Infiniti's models. All of the commercials show nothing new, but the new names of the vehicles with the exception of the Q50 sedan, which is a renamed and redesigned G37 sedan.

 

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its a slice of life piece designed to allow you to imagine how the QX80 fits with your lifestyle. They're not selling you the car but selling you the people...

lifestyle society gobbles this up
 

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its a slice of life piece designed to allow you to imagine how the QX80 fits with your lifestyle. They're not selling you the car but selling you the people...

lifestyle society gobbles this up
This is so true, when they make it seem like a lifestyle people buy into it more, everyone wants to be part of something or achieve some sort of status. Infiniti's marketing team is doing a good job.
 

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I do understand the lifestyle approach to marketing. Getting people to buy the image, and lifestyle rather than the product. But, I don't think that Infiniti did a particularly great job of this in this video. I've seen better lifestyle ads by car makers and other companies outside the auto industry.

They should show the QX80 with more than two people riding in it for example. The QX80 lifestyle involves a large family.
 

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I do understand the lifestyle approach to marketing. Getting people to buy the image, and lifestyle rather than the product. But, I don't think that Infiniti did a particularly great job of this in this video. I've seen better lifestyle ads by car makers and other companies outside the auto industry.

They should show the QX80 with more than two people riding in it for example. The QX80 lifestyle involves a large family.
the vaguer the ad the more rampant the mind runs with possibilities. Specifics lock your imagination into one definition which limits the effect. The beauty of this piece is the absence of substance, it allows you to create your own movie with out even thinking about it.

Subtlety is the most sinister form insinuation...
 

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I do understand the lifestyle approach to marketing. Getting people to buy the image, and lifestyle rather than the product. But, I don't think that Infiniti did a particularly great job of this in this video. I've seen better lifestyle ads by car makers and other companies outside the auto industry.

They should show the QX80 with more than two people riding in it for example. The QX80 lifestyle involves a large family.
Mercedes did a better job at it, i've seen a few. It's mainly the German and British brands that do a better job at selling a lifestyle.

It's either they know they don't need to convince people to buy a QX80 or they just suck at marketing
 

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its a slice of life piece designed to allow you to imagine how the QX80 fits with your lifestyle. They're not selling you the car but selling you the people...

lifestyle society gobbles this up
Tricky thing about the QX80 is that not everyone is going to just use it in the city.

Some might take it light offroading.
 

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and the difference with the QX80 is that there will be very few people off-roading it or even going anywhere close to off-road terrain. As you get away from the city you don't see many of them.
 
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